- Background
- UFC Fight Pass gives fans thousands of hours of content and live events, 24/7, 365 days a year.
- Challenge
- Reskin the Fight Pass website in line with the upcoming UFC brand refresh.
- Solution
- I led the product design of the UFC Fight Pass website refresh, working transatlantic with stakeholders across technology, sales and brand in the US and UK. I translated the new UFC brand into a cleaner, content-first interface, redesigning navigation, content discovery and the viewing journey across mobile and desktop. Live events, classic bouts and original shows became easier to find and watch, giving fans around the world more reasons to stay and subscribe.
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Deliverables
- Website (mobile and desktop)
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