AI design workflowsAI integrationPrompt-to-prototypeProduct strategyUX designUI designDesign systemsPrototypingCreative directionStreamingTicketingMobile-firstMulti-marketStakeholder workshops
BasedLondon, UKNowATPFocusAI design workflows
(About) — hover the images
I’m Rob
, lead product designer at the ATP
, based in London.
My focus is AI design workflows
: bringing AI into how products are researched, designed and shipped.
At the ATP, I’m integrating AI into the design process, from rapid prototyping
to systems that scale across web, app and live data.
AI should make teams faster without making the work generic. Craft, judgement and taste stay human.
Before the ATP, I designed streaming
for UFC Fight Pass and Endeavor, ticketing
for Winter Wonderland, and live schedules for fans at 35,000ft
.
Sport, scale and now AI. That’s what I bring to every product.
01Clients & partners
01
ATPTennis
02
UFC Fight PassStreaming
03
Tennis Data InnovationsTennis data
04
Miami OpenTennis
05
WTATennis
06
IMGSport & events
07
ATP ChallengerTennis
08
EuroLeagueBasketball
09
Sport24In-flight sport
10
Winter WonderlandTicketing
11
UEFA Euro 2020Hospitality
12
Bleacher ReportSport media
13
Dream Team FCFantasy football
14
The SunNews UK
15
Solheim CupGolf
16
World RallycrossMotorsport
17
SGPMotorsport
18
Tough MudderEndurance events
19
LucozadeBrand
20
No7Beauty
21
Secret CinemaEntertainment
22
FunkoEntertainment
23
BadooTech
24
ICAEWProfessional body
25
CreativebriefCreative industry
26
Gunnery WorksAgency