About
I am a lead UI UX designer, design system creator, sports digital expert, digital Creative Director, and creative problem solver focusing on delivering commercial objectives underpinned by user-centric data, rapid iteration and user-focused UI. I am passionate about crafting experiences that activate audiences, grow brands, and engage stakeholders.
I have 20+ years of digital experience, recently as a Lead UI UX Designer at the ATP, working across their whole product catalogue, delivering their new app, new website redesign, white-label tournament platform, and design system. Also, as a Digital Creative Director at Endeavor, I oversaw the growth and execution of products and digital campaigns on a global level across an expansive portfolio worth over £100m.
Please reach out if you wish to discuss a future project.
Design software
‣ Figma
‣ Photoshop
‣ Midjourney
‣ After Effects
‣ Illustrator
‣ Chat GPT
‣ Indesign
Project Management
‣ Slack
‣ Microsoft Teams
‣ Google (Docs, Sheets, Slides)
“Rob helped with User Acceptance Testing, project discovery and scoping, Gantt timings planning, team planning and management, creative briefing and vendor comms. Where there are project challenges or alternative ideas to his own, Rob is gracious to take feedback, be adaptable and always even-tempered.”