- Background
- Tutankhamun began a ten-year world tour in Los Angeles in 2018, then Paris, London, Washington, Japan and Sydney.
- Challenge
- Drive digital creative direction across markets and build a following for each tour stop, leading to ticket sales.
- Solution
- I led the entire digital output, directing UK, US and global teams to deliver one seamless customer journey across every tour stop: a multi-lingual website, a US app, paid and organic social, HTML5 display and a mobile game concept. My team and I built an immersive digital narrative that carried through every channel, whether app, social, game or motion, giving visitors a unique and consistent experience as the brand moved between regions and markets. I kept multiple global and country-specific stakeholders aligned throughout, building anticipation for each stop and driving ticket sales towards the London target of 735,000 tickets and £14m in revenue.
Results
735K
Target ticket sales, London
£14m
Target revenue, London
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Deliverables
- Website (multi-lingual)
- App (US only)
- Paid social
- Organic social
- Display (HTML5)
- Mobile game (proof of concept)
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