- Background
- Tennis ID is a single fan account across ATP digital products.
- Challenge
- Connect fans to one account across multiple products without adding friction.
- Solution
- I led the product design of Tennis ID, the single sign-on foundation for ATP’s digital products. I mapped the sign-up, sign-in and account journeys across every platform, then designed the user flows, UI and prototypes for a seamless, secure experience. Fans can now move between products with one account, and the business gains a single view of its audience to power personalisation and future products.
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Deliverables
- Product design
- UX flows
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ATP Website