- Background
- ATPTour.com is the official home of men’s professional tennis, serving fans around the world.
- Challenge
- The existing site had grown dense and desktop-first, with slow load times and live scores buried among news, rankings and stats. Most fans were arriving on mobile during live matches, so the experience needed to put the action first, load fast on any connection, and create room for sponsorship and advertising without getting in the way of the tennis.
- Solution
- I led the product design of the ATP Tour website redesign, from user flows and information architecture through to UI, prototyping and a modular component system. I built a mobile-first, live-scores-led experience with faster load speeds and integrated ad and sponsorship placements, so fans get the action first and the business gets new revenue. The redesign delivered 15% more users, 7% more page views (93 million) and a 10% lower bounce rate.
Results
93m
Page views (+7%)
+15%
Total users
-10%
Bounce rate
Gallery
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Deliverables
- Website (UI & UX)
Next case
ATP Design System