- Background
- Taste is a culinary festival in cities around the globe, celebrating fine dining with established local chefs, restaurants and artisan producers.
- Challenge
- Use Taste’s global reach and resources to build a global food community.
- Solution
- I set the digital creative and strategic vision for a global food content portal, moving the brand to an always-on, evergreen content strategy. It made Taste part of food culture all year round, not just on festival weekends, and let the business put its global reach, influencer network and partnerships to work.
Gallery
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Deliverables
- Website & content
- Paid social
- Organic social
- Display (HTML5)
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