- Background
- Speedmachine hosts the British round of the FIA World Rallycross Championship at Silverstone, alongside live music, action sports and street food.
- Challenge
- Create a website and campaign that energise fans across rallycross, motorsport, music and street food.
- Solution
- I led a modular, mobile-first website with a Spotify integration and content strategy, working with in-house brand, Silverstone and partners. My team and I delivered a full digital campaign built on gamification, breaking news and fan conversation, through to a TV advert.
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Deliverables
- Website & content
- Digital branding
- Paid social
- Organic social
- TV advert
- Display (HTML5)
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