Product designer
Contact
All work
Client
No7 Laboratories
Year
2020
Disciplines
Social, Digital art direction
Case
26 / 30

No7 Laboratories — Bringing clinic-grade skincare tech into the home.
Background
No7 Laboratories launched an LED mask, an at-home anti-ageing device bridging the gap between clinic and home.
Challenge
Convince the audience she doesn’t need to fear at-home anti-ageing devices, and that No7’s scientific credentials make this the device for her.
Solution
I set the creative direction for a social campaign of snackable short and long-form content. I humanised the mask and placed it in a calm, minimalist home setting, using motion-tracked HUD overlays and scientific illustration to explain the technology and its benefits.
Gallery
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Deliverables
  • Creative direction
  • Storyboards
  • Paid social
  • Organic social
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