- Background
- Lucozade Energy makes drinks that improve performance, endurance and recovery.
- Challenge
- Create social assets for the digital-first “Find Your Flow” campaign, targeting 13 million people at key moments in their day.
- Solution
- I created animation-ready illustrations with marketing and the in-house video team. The bite-size content resonated, with 1 in 5 surveyed customers recalling it. I also storyboarded an internal sizzle reel that made the case to senior stakeholders for investing in digital over traditional media.
Results
13m
People targeted
1 in 5
Customers recalled the content
Gallery
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Deliverables
- Paid social
- Organic social
- Internal sizzle reel
Next case
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