- Background
- ICAEW is a world-leading professional body for chartered accountants, supporting thousands of ACA students.
- Challenge
- Create a series of animations that walk students through, and promote, three new systems: digital learning materials on a personal bookshelf, new computer-based exam software, and the Ethics Learning Programme.
- Solution
- I created an illustrated, branded family of animations that engage and immerse students as they journey through each of ICAEW’s new systems.
Gallery
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Deliverables
- Explainer animations
- Storyboarding
- Illustration
- Organic social
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