Product designer
Contact
All work
Client
Euro 2020
Year
2020
Disciplines
Website, CRM, Social
Case
11 / 30

Euro 2020 — A three-tap lead-gen UX for a £40m hospitality target.
Background
IMG was the exclusive UK&I sales agent for UEFA’s Official Hospitality Packages for Euro 2020.
Challenge
Generate approx £40 million of ticket sales for Euro 2020 matches in the UK&I.
Solution
I owned the project from strategy to launch: a responsive lead-gen website with built-in CRM, backed by paid social and email. Every touchpoint played on the excitement, FOMO and scarcity of the road to Wembley, turning fan demand into qualified leads for a £40 million hospitality target.
Gallery
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Deliverables
  • Website (inc CRM & content)
  • Paid social
  • Email
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