Product designer
Contact
All work
Client
Dream Team FC
Year
—
Disciplines
Website UI & UX, Content
Case
12 / 30

Dream Team FC — A unique, social-first football fan portal that outperformed market leaders.
Background
Dream Team FC connects News UK’s Fantasy Football product with breaking football news, conversation and culture.
Challenge
Grow reach and engagement within the Fantasy Football product while monetising content with partners.
Solution
I led the digital design direction end to end: the website UI and UX, content, paid and organic social, display and email. A viral video reached 26 million people on Facebook, sparking 709 million social reach in 12 months and taking the app to No1 in Sports on the App Store.
Results
709m
People reached on social media in 12 months
+900%
Facebook Page likes, to 1.7m in 12 months
38m
Record video views in one week
No1
Sports app on the iTunes App Store
Gallery
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Deliverables
  • Website (UI & UX) & content
  • Art direction
  • Paid social
  • Organic social
  • Display
  • Email
Next case
EuroLeague