- Background
- The EuroLeague is the top-tier European professional basketball club competition.
- Challenge
- Emulate and improve upon the success of the NBA social strategy.
- Solution
- I designed an always-on matchday content system that kept fans connected before, during and after every game, with live data, behind-the-scenes access and evergreen stories across social, display, email and web. It tripled the EuroLeague’s Instagram audience and outperformed the NBA on engagement.
Results
No1
Trending worldwide, 18 and 20 May 2018
+216%
Audience growth on Instagram
3.5%
IG interaction rate (NBA 1.1% the same week)
+51%
Audience growth across all platforms
Gallery
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Deliverables
- Paid social
- Organic social
- Display
- Website & content
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