- Background
- No7 gifting needed a festive social campaign with one global look and feel.
- Challenge
- Create a bold, festive campaign that connects with the key audience through personality, gift tags and postcards.
- Solution
- I defined the campaign’s look and feel, creating two distinct creative pillars for skincare and cosmetics with hand-drawn illustration, texture, colour and type. I built an emotional story of anticipation through unwrapping, opening and personalisation.
Gallery
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Deliverables
- IGTV
- Stories
- Banners & MPU
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