- Background
- Endeavor, formerly WME | IMG, is a global leader in sports, entertainment and fashion.
- Challenge
- Create a social-first initiative that uses Endeavor’s network of talent, influencers and properties to strengthen its corporate reputation and culture.
- Solution
- I directed the US creative team, setting a consistent visual direction and narrative on Instagram with a plan to expand to Facebook, and defining content pillars across curated and original, short and long-form content.
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Deliverables
- Paid social
- Organic social
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