ATP Tour Rulebook

Picture being courtside at an important ATP match when a rule is suddenly unclear. Instead of searching through confusing PDFs or slow websites, the ATP Rulebook App makes finding answers quick and easy. Designed for fans, journalists, and officials, the app puts clear information right at your fingertips, even without Wi-Fi. The goal is to offer a smooth, reliable experience that raises the bar for accessibility and trust.

User goals

• Make finding a specific rule fast and intuitive through search and filters.

• Support offline or low data access for use in stadiums and areas with poor connectivity.

• Provide a comfortable reading experience.

• Ensure accessibility compliance for a wider range of users (WCAG standards).

Business goals

• Reduce reliance on print/PDF distribution, cutting production costs.

• Increase engagement by making rules easy to navigate (measurable via search completion rates).

• Position ATP as a modern, user-focused organisation.

Final Results

The finished app features a simple and fast interface, focusing on simplicity and clarity. Utilisation of Search and filter UX to ensure that users can find information easily. Offline access makes the app reliable anywhere, reducing frustration and friction. Built-in accessibility options, such as text sizing, contrast, and voiceover support, help everyone use the app, supporting ATP’s digital growth strategy.

• Significantly reduced time-to-find for rules (validated in testing).

• Lowered costs associated with distributing printed/PDF rulebooks.

• Improved perception of ATP’s digital ecosystem as more trustworthy, professional, and fan-friendly.

Deliverables

• End-to-end UX flows (navigation, search, filters, offline state).

• High-fidelity UI for both light and dark themes.

• Prototyping and validation with stakeholders.

• Continued iteration from MVP.

Lessons Learnt

• Microcopy is critical: simple, directive language reduced bounce in search results.

• Designing for offline use means considering more than just technical details. It helps build user trust through a reliable experience.

• Accessibility built in early reduces cost and complexity later.

Next Steps

• Integrate rulebook search functionality within other ATP products (e.g., tournament apps) for a consistent user experience.

• Explore usage analytics to refine search patterns and navigation over time.

• Explore advanced Search UX, including auto-suggestion, bookmarking, and note-taking, to further support journalists and officials.