- Background
- The ATP Challenger Tour is the proving ground for the next generation of men’s professional tennis, with hundreds of tournaments worldwide each season.
- Challenge
- Give fans, players and tournaments a clear, scalable digital home for a tour with a huge, fast-moving calendar.
- Solution
- I led the product design end to end, from UX strategy and information architecture through to UI and prototyping. I mapped how fans discover and follow emerging players, then designed clear content hierarchies, intuitive browse and search, and a seamless playback journey across mobile, desktop and connected TV. Built on the ATP design system, the platform reuses proven components while giving Challenger its own distinct identity. The result is a fan-first video-on-demand experience that makes every Challenger match, highlight and rising player easy to discover, watch and follow, on a scalable platform built to grow with the tour.
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Deliverables
- Product design
- UI & UX
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