No7 LED Mask Social Campaign

Challenge

To convince our audience that she does not need to be fearful of at-home anti-ageing devices. Show her that these devices have a worthy place in her skincare routine and convince her, through our strong scientific credentials, that No7 has the anti-ageing device for her.

To drive growth in the No7 Laboratories franchise and provide an innovative technology that goes beyond topical products to revolutionise age-defying results at home, bridging the gap between clinic and home.

Solution

My role was to conceptualise a social campaign involving the creation of snackable, short and long-form content.

The creative direction was to humanise the mask, desensitises the clinical application while integrating the device within the audiences lifestyle/routine building a relationship which the user can trust.

I brought the No7 Laboratories brand within the home environment through the use of a white, minimalist decor while installing natural soft tones and textures expressing a sense of calm, tranquillity and relaxation. The use of futuristic, motion-tracked HUD user interface overlays, scientific illustrations educate and informs the user of the technology and the benefits, ensuring the overarching No7 Laboratories brand aesthetic is ever-present.

Deliverables

• Facebook, Instagram, IGTV, Stories, Pinterest