Lucozade Energy is a sports drink manufacturer whose products improve performance, endurance and recovery.
Challenge: To create social assets part of digital-first ‘Find Your Flow’ campaign targeted 13million people at specific key moments in their everyday routine where they could ‘Find their flow’.
Solution: I collaborated with marketing and their in-house video production team to build a selection of animation ready illustrations. The bitesize, attention-grabbing social content resonated and inspired ordinary people’s lifestyles helping Lucozade to successfully target key consumers (Based on a customer survey, 1 in 5 recalled seeing the content).
I also created a storyboard and illustrations for an internal-facing sizzle reel to emphasise to senior stakeholders the impact of investing in digital over traditional media.
Duration: 2016. 2 weeks.
Deliverables:
‣ Paid Social (Graphic design)
‣ Organic Social (Graphic design)
‣ End of campaign sizzle reel video (Internal)