Bumble: User Acquisition Campaign

Background: Bumble has changed how people date, create meaningful relationships & network with women making the first move. The app has become a market leader in creating features that resonate with its user base.

Challenge: Create a global social media campaign while ensuring local cultural sensitivity and effectively showcasing the app's features and benefits within a reassuring, safe environment.

Solution: I created vibrant and relatable animations, which aim to celebrate the diverse experiences of women in dating, spotlighting the app's features that empower them in their journey. The animations were a seamless blend of universal themes of connection with a nuanced understanding of women's dating dynamics, fostering a community where every woman feels seen, heard, and confident in utilising our app's unique features for meaningful connections.

Duration: 1/2 months

Deliverables:

• Global and localised social cuts